If you don't have a sales funnel
yet... but you have a website,
you will do fine. But if you want to take it up a notch you will need
to be able to create one in your website environment
or use a software to do so.
You probably want to know what you should do,
which one you should get.
If you have budget, the answer is not the same as if you are tight
and don't want to spend too much before you start to make money online.